iGaming, Cryptocurrency, and NFTs Critical to Casino Industry’s Post-Pandemic Future, Says Info-Tech Research Group

TORONTO, Could 19, 2022 /PRNewswire/ – Info-Tech Research Group has revealed a new industry trends report on the future of casinos and their need for digital transformation. The report is well timed, as the consequences of the pandemic are nonetheless obvious to on line casino operators, most notably with a scarcity of labor and expert labor, well being and security issues, and the prominence of on-line gaming and its results on brick-and-mortar on line casino flooring.

Casino-as-a-Platform Six Trends (CNW Group/Info-Tech Research Group) — On line casino-as-a-Platform Six Traits (CNW Group/Data-Tech Analysis Group)

Data-Tech’s findings reveal that the on line casino trade is on the precipice of great change. Operators want to think about what is going on within the exterior atmosphere that immediately influences what modifications will have to be made inside the 4 partitions of the on line casino.

“Many casinos are going by means of a gradual charge of progress and tempo of change,” says Larry Fretz, vp of Gaming and Hospitality Analysis at Data-Tech Analysis Group. “Since many casinos are confronted with the challenges of the pandemic and assembly the expectations of shoppers, the target is for operators to perform the On line casino Flooring of the Future, making the most of the numerous alternatives that would improve income and maximize share of pockets.”

The brand new report particulars three exterior environments which have a direct affect on casinos. These modifications are:

Demographic Transition – Operators have a watch on the long run, and the long run lies with the youthful demographics. With Gen X and Child Boomers growing older out, casinos should take into account a unique viewers, enhancing the land-based on line casino gaming expertise to sway this new technology of consumers. Strategically planning and investing in younger bettors, their expectations, and their wants is an advantageous future-forward method.
Digital Client Way of life – Sports activities betting and iGaming are extremely necessary attributes to the choices casinos ought to make round gamers and property. This evidential improve in income has helped casinos get by means of the pandemic. Operators should be certain they supply an omnichannel expertise that components in these income streams.
Well being and Security Habits – On line casino operators ought to take into account high-tech/low-touch options, with producers turning into more and more targeted on innovating merchandise and platforms for the well being and security mindset. Within the reopening part, there was an emphasis on limitations, social distancing, and cleansing investments. Now, the emergence of higher-end technology-related improvements has induced the necessity and want for digital transformation and adoption.

“With digital transformation in thoughts, casinos should perceive what progressive merchandise and options are on the horizon that may enable for the enlargement of operations and survival of the trade,” explains Fretz. “It’s the function of IT to assist their on line casino undertake applied sciences with a watch to long-term technical and enterprise impacts.”

Six Enabling Traits From Data-Tech’s Casino-as-a-Platform Report:

As casinos incorporate new technological improvements, they need to keep in mind that hospitality has at all times been, and can at all times be, concerning the folks. A casino-as-a-platform technique begins with the operator’s wants however ends with the creation and enhancement of a player-centric expertise.

Data-Tech recommends specializing in an analyst’s investigation of strategic foresight. This technique helps the IT division and the enterprise course of what is going on within the group’s exterior atmosphere to information ideation and alternative identification.

As a strategy, strategic foresight flows from the identification of indicators to clustering the indicators collectively to kind traits and uncover what’s driving the traits in figuring out which strategic initiatives are most certainly to result in success on an trade stage.

The next six traits outlined in Data-Tech’s report must be prime of thoughts for IT leaders within the on line casino and gaming trade as they navigate the brand new panorama:

Brick & Click on – The mixing of cell will steer casinos towards an omnichannel method that opens the doorways for an built-in and holistic iGaming and Sports activities Betting expertise. Now’s the time to look extra severely at diversifying into the digital world for relevancy, comparative power, income progress, and resiliency.
Intangible Worth Creation – Cryptocurrency and NFTs allow the play-to-earn mannequin, a contemporary crypto method that may be leveraged to incentivize play on the on line casino ground. With casinos internet hosting present days and creating distinctive and collectible chips and playing cards, NFTs might be the subsequent iteration of this idea. For this to work, casinos and sport makers should take into account designing and implementing a blockchain-powered gaming machine that permits the play-to-earn mannequin, bettering loyalty and retention, rising time-on-device, and rising income.
Hyper-Personalization 2.0 – On line casino advertising is antiquated. It has traditionally targeted on a direct-mail method, generally sending promotions and bonuses by way of electronic mail or printed supplies weeks after the participant has already left the ground. Casinos must be leveraging behavioral attributes and real-time information to tailor supply messages within the second.
Good Pit – When it comes to options and enhancements, slot machines have acquired extra consideration, boasting wealthy information units to research, 4K decision, 4D immersion, and huge signage. Desk video games have turn out to be the outlaw, excluded from the advantages of technological innovation due to many operators’ gradual tempo of change. Because of the impacts of the pandemic, increasingly more casinos have began to embrace the weather of the Good Pit, however it nonetheless wants to achieve extra traction within the trade.
Client Adaptive – Unconventionally, the on line casino ground is starting to adapt to the participant and their want for comfort by means of know-how. Casinos want to fulfill client tech expectations and broaden choices whereas decreasing bodily touchpoints, {hardware}, and interfaces.
Prepared Participant Z – The pandemic heightened the millennial-to-Gen-Z cultural transition. The trade is exploring what investments will efficiently draw on this sociable and experience-loving demographic of the long run.

For every of the traits offered, the report gives case research and actionable suggestions that IT leaders within the gaming and on line casino trade can implement instantly.

The great report is now obtainable. To study extra about every pattern, download and read the full Future of Casino-as-a-Platform report.

To study extra about Data-Tech Analysis Group and to obtain the most recent analysis, go to infotech.com and join by way of LinkedIn, Twitter, and Facebook.

Media professionals are inspired to register for Data-Tech’s Media Insiders Program for extra analysis and insights. This program gives unrestricted, on-demand entry to IT, HR, and software program trade content material and subject material specialists from a gaggle of greater than 200 analysis analysts. To use for entry, contact pr@infotech.com.

About Data-Tech Analysis Group
Info-Tech Research Group is likely one of the main info know-how analysis and advisory corporations on this planet, proudly serving over 30,000 IT professionals. The corporate produces unbiased and extremely related analysis to assist CIOs and IT leaders make strategic, well timed, and well-informed selections. For 25 years, Data-Tech has partnered intently with IT groups to offer all the pieces they want, from actionable instruments to analyst steerage, making certain they ship measurable outcomes for his or her organizations.